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November 8, 2019

Fitness Kitchen LA acquires meal preparation company California Chef

Meal delivery firm Fitness Kitchen LA has acquired the business of US-based personalised meal preparation company California Chef.

Meal delivery firm Fitness Kitchen LA has acquired the business of US-based personalised meal preparation company California Chef.

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The combination of the two companies’ qualifications with additional scale and resources is expected to create a new customer experience level.

Fitness Kitchen’s acquisition of California Chef expands the combined company’s presence in Los Angeles, US.

Fitness Kitchen CEO Tom Aaron said: “We are delighted to bring Fitness Kitchen LA’s technology, operations, and marketing leadership to support the continuing growth of the California Chef team and customers.

“As we evolve, we intend to sustain and grow California Chef’s tradition for customised meal delivery.  The acquisition provided us the opportunity to diversify our branding, grow market share and leverage exciting new operational and creative benefits.”

The deal will also add additional capabilities and provide facilities and delivery efficiencies with two preparation locations to the combined company.

It will also advance Fitness Kitchen’s growth strategy.

Westlake Securities advised Fitness Kitchen on the transaction and serves as the company’s investment bank.

Westlake Securities CEO Matt Andersen said: “The Fitness Kitchen LA team has a great opportunity to acquire great brands in the southern California market, grow scale, increase market share, and provide greater choice and quality to customers.”

The companies have not disclosed the deal value.

Fitness Kitchen offers prepared meals that are sourced locally and accommodate healthy lifestyles ranging from paleo to low-carb.

The company aims to expand its customer footprint both locally and in adjacent geographic markets such as San Diego and San Francisco.

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Which ingredients are trending in Consumer Packaged Goods in 2022?

Consumers have radically re-thought their priorities in recent years: find out what new trends and needs are arising and how these can be addressed through selecting the right ingredients in product formulations. GlobalData’s report on Trending Ingredients in FMCG offers a deep dive into popular and emerging ingredients across FMCG categories. Gain insights into how positively or negatively consumers perceive these ingredients, appraise the latest product formulations incorporating these ingredients, and learn how to successfully leverage these credentials in NPD and marketing. This report covers:
  • Consumer Trends
  • Ingredients in Food & Drink
  • Ingredients in Beauty & Grooming
  • Ingredients in Household Care
Take a look now to understand which ingredients are impressing consumers, and make them work for your brand.
by GlobalData
Enter your details here to receive your free Report.

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