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July 21, 2020

Franklin Junction and Grubhub sign agreement to focus on food concepts

Franklin Junction has signed a new agreement with online and mobile food-ordering and delivery service Grubhub to focus on its fast-growing list of host kitchens and food concepts.

Franklin Junction has signed a new agreement with online and mobile food-ordering and delivery service Grubhub to focus on its fast-growing list of host kitchens and food concepts.

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As part of the partnership, Grubhub has agreed to fund Q3 marketing support for The Captain’s Boil and Order XOXO, Franklin Junction brands.

Currently, more than 250 stores of The Captain’s Boil are in operation and more store launches are expected by the year-end.

Franklin Junction was initially launched in April by global franchise and restaurant expert Aziz Hashim.

At that time, a new concept was introduced in response to restaurants that were struggling to monetise excess kitchen and storage capacity amid closures, as well as other limitations.

Hashim said: “The Franklin Junction platform was designed to match excess kitchen capacity with concepts eager to grow their consumer reach.

“In doing so, our team intends to help as many retail locations and brands thrive in this uncertain restaurant reality. We know that today’s restaurant consumers appreciate the ease and efficiency of restaurant delivery and have created a platform that enables thousands of restaurants to meet this demand.”

During the same month, Franklin Junction and Nathan’s Famous signed a partnership to offer ready-to-cook kits and hot-cooked versions of the New York favourites through the former’s host kitchens located across the US.

Franklin Junction’s partner concepts will be deployed across a network of approximately 550 host kitchens. Another 1,000 facilities are expected to join the platform by the year-end.

Grubhub provides innovative restaurant technology, easy-to-use platforms and improved delivery experience to elevate food ordering.

Last month, Chipotle Mexican Grill announced a partnership with Grubhub for the expansion of its delivery footprint in the US.

Free Report
img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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