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January 30, 2020

Freshii selects Medallia solutions to expand customer experience

Canadian fast-casual restaurant franchise Freshii has selected customer experience management company Medallia solutions in an effort to expand the experiences of customers and employees.

Canadian fast-casual restaurant franchise Freshii has selected customer experience management company Medallia solutions in an effort to expand the experiences of customers and employees.

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Medallia Experience Cloud platform is expected to improve the customer experience across multiple channels and touchpoints at Freshii.

Freshii aims to help citizens make healthy food convenient and affordable to live better. The company will focus on what customers like and capture feedback on employee experience with Medallia solutions.

With deep customer insights across traditional, digital and social channels ingested into the Medallia Experience Cloud platform, Freshii will be able to take actions to attract customers.

Freshii Restaurants Operations senior vice-president Oliver Rodbard said: “At Freshii, we’re obsessed with making it as easy and frictionless as possible for our customers to access healthy, affordable food.

“By partnering with Medallia, using their world-class experience management system, we’re better equipped to put the customer and employee experiences at the heart of our decision making.”

The Medallia Experience Cloud is a software-as-a-service (SaaS) platform and helps customers to reduce churn, turn detractors into promoters and buyers, and creates cross-sell and up-sell opportunities for them.

This will help provide clear and strong returns on investment.

Furthermore, the platform captures experience signals created on digital and IoT interactions and applies AI technology to reveal personalised and predictive insights.

In September last year, Pizza Hut USA partnered with Medallia to serve as the company’s customer experience platform of choice. Under the deal, Medallia was responsible for redesigning and enhancing the customer experience for Pizza Hut USA.

Free Report
img

Which ingredients are trending in Consumer Packaged Goods in 2022?

Consumers have radically re-thought their priorities in recent years: find out what new trends and needs are arising and how these can be addressed through selecting the right ingredients in product formulations. GlobalData’s report on Trending Ingredients in FMCG offers a deep dive into popular and emerging ingredients across FMCG categories. Gain insights into how positively or negatively consumers perceive these ingredients, appraise the latest product formulations incorporating these ingredients, and learn how to successfully leverage these credentials in NPD and marketing. This report covers:
  • Consumer Trends
  • Ingredients in Food & Drink
  • Ingredients in Beauty & Grooming
  • Ingredients in Household Care
Take a look now to understand which ingredients are impressing consumers, and make them work for your brand.
by GlobalData
Enter your details here to receive your free Report.

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