Canadian fast-casual restaurant franchise Freshii has selected customer experience management company Medallia solutions in an effort to expand the experiences of customers and employees.

Medallia Experience Cloud platform is expected to improve the customer experience across multiple channels and touchpoints at Freshii.

Freshii aims to help citizens make healthy food convenient and affordable to live better. The company will focus on what customers like and capture feedback on employee experience with Medallia solutions.

With deep customer insights across traditional, digital and social channels ingested into the Medallia Experience Cloud platform, Freshii will be able to take actions to attract customers.

Freshii Restaurants Operations senior vice-president Oliver Rodbard said: “At Freshii, we’re obsessed with making it as easy and frictionless as possible for our customers to access healthy, affordable food.

“By partnering with Medallia, using their world-class experience management system, we’re better equipped to put the customer and employee experiences at the heart of our decision making.”

The Medallia Experience Cloud is a software-as-a-service (SaaS) platform and helps customers to reduce churn, turn detractors into promoters and buyers, and creates cross-sell and up-sell opportunities for them.

This will help provide clear and strong returns on investment.

Furthermore, the platform captures experience signals created on digital and IoT interactions and applies AI technology to reveal personalised and predictive insights.

In September last year, Pizza Hut USA partnered with Medallia to serve as the company’s customer experience platform of choice. Under the deal, Medallia was responsible for redesigning and enhancing the customer experience for Pizza Hut USA.