British food wholesaler Bidfood has predicted that a move towards global cuisine will be the UK’s dominant food trend of 2018 driven by the rise of travel and a mixing of cultures.

In its new guide, the group lists Modern European, Middle Eastern and Asian twists as the three biggest trends for the year ahead.

The report suggests that the desire to try new and authentic global foods is being reflected in a growing interest for cuisine from the Middle East and North Africa.

It predicts the demand in global cuisine to grow as consumers seek out the traditional flavours associated with Asian food, including rich, bold and spicy dishes

Lucy Pedrick, insights manager at Bidfood, said: “Consumers today are being introduced to a variety of flavour and food combinations. As a result, they are becoming even more experimental and adventurous when dining out or cooking at home.

“We’re already seeing brands rise to the challenge and offer on-trend bold concepts and products to delight customers and keep them coming back for more.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Bidfood says its 2018 trends have been identified using a range of resources including its partnership with The Food People and research from customers.