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July 15, 2020

Google plans to enter Indian food delivery industry

US-based technology giant Google is planning to enter the food delivery industry in India.

US-based technology giant Google is planning to enter the food delivery industry in India.

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Meet emerging digital demand in the foodservice industry

Global digital pressures are making waves across sectors. The foodservice industry is seeing particular impact as consumers change the way they operate. It is therefore essential to know how to navigate the challenges that digital is presenting to the industry and its consumers. GlobalData’s free report explores the market outlook for the global foodservice industry, with insights into how foodservice operators, brands, and their suppliers can meet changing demands. Key features in this report include:
  • An overview of dine-in, takeaway, and delivery forecasts up to 2026
  • Areas foodservice industry players should be focusing on for digital investment
  • Consumer insight into attitudes towards digital convenience
  • Challenges facing foodservice, in terms of investment and logical considerations
  • Key examples of top industry players
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The company has already started testing the service that will enable users to place food orders directly on Google.com.

With the new service, Google aims to cater to customers who use its search engine to discover restaurants.

The process will allow the users to search and discover restaurants, place orders and make payments. The food will be delivered by third parties such as Dunzo, which is backed by Google.

Currently, Dunzo is also updating its systems to enable integration.

The move comes nearly two months after e-commerce major Amazon announced the launch of its online food delivery service in India. Amazon food delivery went live in select parts of Bengaluru City, India, after testing the service for several months.

India’s food delivery industry is largely dominated by the app-based services of Zomato and Swiggy. The two companies jointly hold approximately 90% of the market share in the country.

In January, Zomato signed an agreement to acquire Uber Eats’ business in India.

Swiggy has also raised more than $150m in funding this year to support its business.

Other platforms such as Eat Fresh and TinyOwl closed operations due to massive losses. The businesses of Zomato and Swiggy were also affected by the Covid-19 pandemic.

Free Report
img

Meet emerging digital demand in the foodservice industry

Global digital pressures are making waves across sectors. The foodservice industry is seeing particular impact as consumers change the way they operate. It is therefore essential to know how to navigate the challenges that digital is presenting to the industry and its consumers. GlobalData’s free report explores the market outlook for the global foodservice industry, with insights into how foodservice operators, brands, and their suppliers can meet changing demands. Key features in this report include:
  • An overview of dine-in, takeaway, and delivery forecasts up to 2026
  • Areas foodservice industry players should be focusing on for digital investment
  • Consumer insight into attitudes towards digital convenience
  • Challenges facing foodservice, in terms of investment and logical considerations
  • Key examples of top industry players
Adapt and stay on top. Download our free report now.
by GlobalData
Enter your details here to receive your free Report.

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