Fast-food restaurant chains The Halal Guys and Wetzel’s Pretzels have been added as new Restaurant Partners at US culinary on-demand start-up Kitchen United’s Pasadena kitchen centre.
Kitchen United has also opened its restaurant concept Fresgo at the Pasadena centre in California. It will offer Italian paninis, salads, pasta and more.
The three restaurants join the Pasadena kitchen centre’s lineup of restaurant chains such as Canter’s Deli, AmazeBowls, chEAT Day, Grilled Cheese Heaven, Mama Musubi and The Pizza Plant.
Kitchen United is already offering pickup, delivery and catering services from Halal Guys and Fresgo and will add Wetzel’s Pretzels to the service starting 1 April.
Kitchen United CEO Jim Collins said: “One of Kitchen United’s goals from the beginning has been to leverage our collective restaurant experience to help our restaurant partners take a leadership position in delivery, a fast emerging growth opportunity in the industry.
“As a team of restauranteurs, we are thrilled to launch Fresgo in order to provide valuable insight and learnings to our partners.
“We are very pleased to add The Halal Guys and Wetzel’s Pretzels to our family of restaurant partners in order to help them expand their reach into the Pasadena market.”
Halal or Nothing franchisee of The Halal Guys CEO Thomas Pham said: “As a brand that started as a food cart in NYC, we know first-hand the value of providing an off-premise experience for our customers.”
Wetzel’s Pretzels CEO Jennifer Schuler said: “Kitchen United is bringing a revolutionary approach to capitalizing on consumer trends toward delivery and being a place where restaurants, from start-ups to long established brands, can navigate this changing foodservice landscape, and we’re thrilled to be part of it.”
The company is planning to host a complimentary tasting celebration on 28 March at its Pasadena kitchen centre as part of the launch.
Kitchen United opened its first facility in Pasadena in February last year for regional and national food and restaurant brands.