IHOP reveals plans to debut flip’d by IHOP, a new fast-casual concept. Credit: Business Wire.

US-based International House of Pancakes (IHOP) plans to launch a pilot of flip’d by IHOP, its fast-casual concept, in New York, US.

The new brand aims to cater to the increasing demand for made-to-order, convenient and fresh breakfast, lunch and dinner.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

IHOP president Jay Johns said: “Since we originally announced flip’d in 2019, a lot has changed. We wanted to ensure that we were evolving the concept to meet our guests’ needs.

“While we know there is a pent-up demand for a return to dining in restaurants, we anticipate that our delivery and takeout business is here to stay as consumer needs continue to shift and they seek out different ways to experience IHOP favourites.

“With flip’d, we can provide that on-the-go fast-casual experience, making now the perfect time to bring this concept into the world.”

The company claims that all the food products offered at flip’d will be made using quality ingredients. Its menu will feature pancake bowls and egg sandwiches, as well as Burritos & Bowls, Steakburgers and Chicken Sandwiches.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

IHOP plans to open three additional flip’d sites in Columbus and Dublin, Ohio, as well as Lawrence, Kansas, later this year.

Johns further added: “Even though the footprints of these initial flip’d locations will vary during this pilot phase, what will remain consistent is our emphasis on quality, speed, to-go and delivery, all with the crave-worthy food that has been a hallmark of the IHOP brand for more than six decades.”

Last month, IHOP unveiled plans to expand its workforce as demand continues to surge. The open restaurant positions include a number of part- and full-time opportunities across more than 1,600 restaurants.