US pancake chain IHOP, a subsidiary of Dine Brands Global, has completed the rollout of a new point-of-sale (POS) system from TRAY across its 1,500 restaurants.
The transition to the cloud-native platform, which has taken two years, was aimed at maintaining the existing hardware stack while offering hardware flexibility for franchisees.
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The restaurant chain selected TRAY’s POS solution, which features reporting and performance analytics and an open architecture that facilitates integration with other systems, including online ordering and payment platforms.
Dine Brands chief information officer and information technology senior vice-president Justin Skelton said: “This is a critical step in the evolution of our iconic brand. POS systems are essential to efficient operations and have major impacts on the guest and team member experience.
“Through this process, we’ve seen this technology has the power to decrease table turn times and increase tip and check.”
The upgrade was necessary as IHOP’s previous system had been in place for 15 years.
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By GlobalDataHOP has deployed more than 10,000 POS server tablets across its locations, resulting in quicker ordering and checkout times for customers.
IHOP president Jay Johns said: “We’ve not only modernised the IHOP guest and team member experience but have also adapted to the needs of our franchisees as the industry evolves.
“With new technology like server tablets, our franchisees’ team members can stay closer to our guests and ultimately provide a more efficient and joyful dining experience.”
TRAY CEO Peter Kellis said: “Our collaboration with IHOP is illustrative of the industry-wide need for smart and efficient technology that can cut costs and improve efficiencies for restaurants and is compatible with existing or new hardware.
“Restaurants like IHOP are seeking ways to incrementally improve operations without massive spend and equipment changes, and that can be achieved with cloud-based solutions. We are proud to serve IHOP and look forward to supporting the brand for the long term.”
In August 2023, IHOP partnered with Google Cloud to incorporate AI into its online ordering system.
The collaboration led to the deployment of an AI-powered food ordering recommendation engine across IHOP’s stores in the US, making it the first restaurant company to utilise Google Cloud’s Recommendations AI technology for its online ordering system.
