US-based quick services restaurant chain Jack in the Box is expanding its footprint with a new opening in Ogden, Utah.
The company said the new restaurant is its first drive-through-only location that features its CRAVED image.
Additionally, it is the second location to open in the Salt Lake City metropolitan area this summer.
It has a drive-through and walk-up window for ordering and pickup, as well as designated parking for mobile and third-party delivery orders.
With the opening, the restaurant chain is continuing its expansion into its first new market in more than ten years.
The first Salt Lake City location, which opened in July this year, is claimed to have generated a record-breaking full-first-month sales total and surpassed the previous record-holding new market launch by 66%.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData
It was also the first to showcase the CRAVED image with dine-in seating options.
Jack in the Box chief development officer Tim Linderman said: “This location features our dynamic new CRAVED image, which includes a new colour package, signage and imagery. Our historic entry into the Salt Lake City metro area is strengthened with our new Ogden restaurant. We are an iconic brand with a loyal following and we’re excited to bring Jack in the Box to our fans in Ogden.
“Growing our presence in new markets is a key Jack in the Box initiative. We are excited because the Salt Lake City metro serves as a fantastic example of the success our brand is building as it expands across the US.”
Last month, the company reported net earnings of $29.16m for the third quarter of fiscal year 2023, a 27.6% jump compared with the $22.85m a year ago.