US-based sandwich chain Jersey Mike’s Subs has partnered with Soundhound AI to implement a voice AI (artificial intelligence) ordering system for customer phone orders.

The platform can understand natural human speech, enabling customers to place orders without altering their language.

Jersey Mike’s franchise systems chief information officer Scott Scherer said: “Jersey Mike’s customers know that we strive to provide quality in everything we do. The way we choose technology is no different.

“AI is becoming an important part of supporting restaurant staff and providing impeccable customer service, so we’ve partnered with SoundHound because they have the experience and expertise to make sure that our customers get their favourite sub exactly how they like it on time, every time.”

The system is already operational at 50 Jersey Mike’s locations and is proficient in the chain’s entire menu.

SoundHound’s voice AI can recognise menu items as they are spoken by customers, facilitating an efficient ordering process.

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The technology extends beyond order taking. It can answer menu-related queries, provide details about store opening hours, parking availability and allergen information, and respond to other frequently asked questions.

The system can answer all incoming calls and handle multiple orders simultaneously.

SoundHound AI co-founder and CEO Keyvan Mohajer said: “More than ever, restaurant customers are ordering for pick-up and delivery, and to keep them coming back, businesses need to provide a slick, hassle-free experience.

“Technology is now a critical part of that, and Jersey Mike’s is at the forefront of brands embracing AI to deliver first-class customer service – from when they place the order, to handing over the sub. We’re excited to be working with them.”

In January 2024, Jersey Mike’s Subs partnered with Canadian restaurant operator Redberry to expand its presence in the country.

The chain plans to open 300 Canadian locations by 2034 – the first substantial international expansion in its 68-year history.