FAT Brands, the parent company of the Johnny Rockets restaurant brand, has signed a ten-store development deal to expand into Israel.
The deal is led by the franchisee F and J Master License LTD, who plan to bring the restaurant brand to the country.
F and J Master License LTD official Farid Abu Zariyeh said: “Johnny Rockets is the definition of classic American food.
“When you walk into a restaurant, the experience begins. From the 1950s diner feel to the delicious food, we can’t wait to open our first location in the country so locals can see why the chain has developed such a strong following over the years.”
The Johnny Rockets restaurants will be opened in the country over the next ten years.
The new Israel locations will supply their guests with a wide range of menu offerings, including burgers, ice cream shakes, chicken, sandwiches, crispy fries, onion rings, salads and kids meals.
FAT Brands chief development officer Taylor Wiederhorn said: “The demand for all-American fare continues to grow in Israel.
“We saw great opportunity in partnering with F and J Master License LTD and their real estate portfolio to capitalise on this by bringing one of the most iconic American burger brands to the country, Johnny Rockets.
“On an international level, we continue to invest in the Middle East market, which enjoys strong performance in the region across the FAT Brands portfolio.”
Currently, the Johnny Rockets restaurant brand operates in the US and 25 other countries across the globe.
In September 2020, FAT Brands acquired Johnny Rockets from an affiliate of Sun Capital Partners for a consideration of nearly $25m.