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April 27, 2022

JustKitchen signs agreement to sell IHOP food items in Taiwan

The ghost kitchen operator will have the right to cook and prepare IHOP meals.

Canada-based ghost kitchens operator JustKitchen has signed an agreement with Dine Brands International to sell its IHOP pancakes and other food items from at least seven ghost kitchen locations in Taiwan.

In addition to pancakes, the JustKitchen offerings will include breakfast combos, omelettes, burritos and bowls.

The initial seven locations, namely Neihu, Bade, Zhonghe, Fuzhou, Renai, Minsheng and Sanchong, were finalised by JustKitchen’s Data Science team.

According to the terms of the agreement, JustKitchen will have the right to cook and prepare IHOP meals using ingredients and recipes approved by Dine Brands.

Dine Brands Global Franchise Operations regional vice-president Gary Moore said: “At Dine Brands, we are continuing to grow our iconic brands’ international presence through multiple channels, including innovative ghost kitchens.

“Thanks to our partnership with JustKitchen, we will now be able to serve IHOP’s world-famous pancakes and familiar comfort foods to residents in Taiwan.”

Once IHOP is launched by JustKitchen in Taiwan, the Canadian ghost kitchens operator will focus on offering the brand in other markets it operates in.

JustKitchen co-founder and CEO Jason Chen said: “We are excited to be working with Dine Brands and our data analytics show that the cuisine gap and demand exists for JustKitchen to begin serving IHOP to new and existing customers in the Asia-Pacific region.

“I am proud of our team for continuing to add to our portfolio of global brands and for being able to bring a brand as iconic as IHOP to the delivery-only food market in Taiwan.

“Dine Brands and JustKitchen are committed to offer and market the IHOP brand and bring its international appeal to our customers. Moreover, we will work hard to make this deal a success and are looking forward to identifying future opportunities for growth with Dine Brands.”

As of 30 September 2021, IHOP has 1,750 restaurants globally.

In February, JustKitchen signed a commercial arrangement to become the exclusive fresh meal provider of Uber Eats Mart in Taiwan.

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