Ghost kitchen operator JustKitchen has launched a new initiative to optimise operations by investing in multiple core aspects of its technology stack.

The company stated that it is important to continue investing in its JustKitchen Operating System (JKOS), lightweight point-of-sale (LPOS) System, franchise model and mobile food ordering application.

It also plans to invest in its Sigma Tool, JK University repository and supply chain integration.

JKOS is an application programming interface (API) that links internal and external services. The platform allows the company to link new sales channels to B2B web orders and enables customers to place orders that are linked directly to JustKitchen’s LPOS and accounting system.

Meanwhile, the LPOS has been developed in a global format for cloud kitchen operations, with an objective to replace all the company’s current POS systems.

The LPOS also has the ability to integrate with food delivery providers and serve as a platform to sync menu items, prices and promotions.

Additionally, it can be linked with JustKitchen’s third-party sales channels to deliver information to each of its locations and sync with other systems.

Investment in LPOS technology is expected to trim point-of-sale costs, streamline income and improve customer experiences.

The ghost kitchen operator company’s franchise system enables franchises to determine the ideal cuisine and brand for a location by leveraging JustKitchen’s data science analysis tool. The tool also automates the franchise sales system and facilitates the customer onboarding process.

The JK App has been designed to reduce the company’s dependency on third-party delivery service providers.

JustKitchen’s investment in supply chain integration, the Sigma data analysis tool and JK University repository is aimed at optimising the company’s production, marketing, selling and other daily functions.

JustKitchen co-founder and CEO Jason Chen said: “As part of management’s previously announced cost reduction efforts and optimisation-based initiative, it is a good time to add new technologies, as well as make improvements to our current proprietary stack.

“Technology, such as our JKOS platform, is a key success factor for JustKitchen and we are keen to continue investing in it as a primary differentiating factor for the company.”

In June, JustKitchen announced that it is expanding its footprint in Malaysia by opening two new locations.