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March 6, 2019

KFC and Indiegogo partner to launch Innovations Lab

KFC has partnered with crowdfunding platform Indiegogo to introduce the KFC Innovations Lab, designed to create and run marketing campaigns for the company.

KFC has partnered with crowdfunding platform Indiegogo to introduce the KFC Innovations Lab, designed to create and run marketing campaigns for the company.

Through the innovations lab the company is asking customers to participate in crowdfunding for ideas such as, Kentucky fried hot tub, colonel on ice, little colonel locator, smart cane remote and picnic with the colonel.

KFC US media and digital marketing director Steve Kelly said: “KFC was founded with the spirit of innovation – the Colonel’s patented pressure frying process, bucket packaging, and his secret blend of 11 herbs and spices took the world by storm.

“With the launch of KFC Innovations Lab, non-Colonels can now be part of that process and support important projects such as a hot tub that looks like a bucket of fried chicken, so we can keep focusing on making actual buckets of fried chicken.”

“KFC was founded with the spirit of innovation – the Colonel’s patented pressure frying process, bucket packaging, and his secret blend of 11 herbs and spices took the world by storm.”

Kentucky fried hot tub features a hot tub as a KFC bucket with wood-fired thermosyphoning heating technology. It is designed to hold five fried chicken-loving people, and features a 3600 of Kentucky Fried Chicken branding.

Colonel on ice will present the story of how Colonel Harland Sanders created the KFC business empire.

Little colonel locator is a necktie featuring location-tracking technology necktie designed to identify customers wearing the device within 100ft of their smartphone.

Picnic with the colonel kit features a pop-up table and life-size cardboard Colonel to hold a bucket of KFC. It is sold separately at KFC restaurants nationwide.

The fast food major is planning to work with inventors at the innovations lab to produce the funded idea.

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