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November 17, 2021

KFC introduces Quick Pick-Up ordering in US

The restaurant company said that the new service will help customers avoid drive-thru lines.

American fast-food restaurant chain Kentucky Fried Chicken (KFC) has launched a new service called Quick Pick-Up to enable customers to collect their orders without waiting in drive-thru lines.

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The new service is available at participating restaurant locations in the US.

Customers can order using the Quick Pick-Up service on the KFC website or app.

Once the order is placed, customers can visit the nearest KFC location, park their vehicle in the dedicated parking space, and collect their order from the new Quick Pick-Up shelf in the restaurant.

KFC US president Kevin Hochman said: “Quick Pick-Up is changing the game by making fast food even more convenient and easy for busy customers.”

The chain has created an advertising campaign to promote its new service and rolled out certain limited time period offers.

According to a KFC-cited survey, drive-thru customers wait in lines for an average of six minutes and 22 seconds to get their orders.

The new service seeks to eliminate these wait times and streamline pick-ups for customers.

With more than 26,000 restaurants across 145 countries, KFC is one of the largest restaurant chains in the world.

Last month, Collins Foods’ Dutch subsidiary Collins Foods Netherlands Management signed a corporate franchise agreement with KFC Europe.

According to the deal, Collins Foods will oversee KFC’s business development and management in the Netherlands.

Free Report
img

How are consumer tech and delivery trends impacting the Foodservice sector?

Consumers are now accessing foodservice propositions via mobile and online technology at significant levels. This shift comes as a result of permanent lifestyles changes, accelerated by the COVID-19 pandemic. Such changes hold important implications for foodservice operators and brands. GlobalData’s free report on Consumer Tech and Delivery Trends in Foodservice decodes this new landscape and provides actionable insights for operations, delivery, and marketing – offering customer engagement solutions in the foodservice value chain. Download this free report for:
  • Data and insights into current consumer behavior
  • Market outlook for online delivery in foodservice
  • Case studies of brands who are already successfully leveraging these new tech and delivery trends
Understand the consumer and stay on top – download our report now.
by GlobalData
Enter your details here to receive your free Report.

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