Krispy Kreme operates in more than 35 countries. Credit: grandbrothers via Shutterstock.com.

Global doughnut company Krispy Kreme has announced a strategic partnership with restaurant group ISH Kreme to introduce its iconic doughnuts to the German market.

The expansion plan includes the opening of Krispy Kreme shops across Germany, beginning with the capital city, Berlin.

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Krispy Kreme chief development officer Raphael Duvivier said: “We are excited to expand into Germany as it has been a priority market for us, offering substantial growth with more than 3,000 points of access.

We are very pleased to partner with ISH leader Ilkem Sahin and the very experienced ISH team to grow in the market.”

The company’s omnichannel fresh business model, which utilises a capital-efficient hub and spoke system, has facilitated broad expansion both within the US and internationally.

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Krispy Kreme’s commitment to freshness is evident in their daily hand-crafted and hand-decorated doughnuts, which have garnered a loyal following worldwide.

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German consumers will soon be able to enjoy Krispy Kreme’s favourites, including seasonal offerings such as Valentine’s Day and Easter doughnuts. These treats are not just for eating but also for sharing and gifting.

This announcement follows Krispy Kreme’s successful launch in Paris, France in December 2023. The company anticipates the German launch to take place in early 2025. ISH Kreme currently manages 300 KFC and Pizza Hut restaurants throughout Germany.

Based in Charlotte, North Carolina, Krispy Kreme is known for its original glazed doughnut.

The company operates in more than 35 countries and maintains a network of fresh doughnut shops, retail partnerships and a robust e-commerce and delivery business, with 14,000 fresh points of access globally.

In March 2024, McDonald’s USA entered a partnership to sell Krispy Kreme doughnuts at its fast-food locations from the second half of 2024. During the same month, Krispy Kreme Canada announced plans to open its first location in Winnipeg, Manitoba, in late spring.