Krystal plans to increase its store footprint in the US. Credit: Billy F Blume Jr via Shutterstock.com.

US-based quick service restaurant (QSR) chain Krystal has launched its refranchising initiative to expand its presence in the country.

Under the new initiative, the QSR brand will provide existing company-owned units in markets, which were previously unavailable for franchising.

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Krystal chief development officer Michael Casey said: “Our refranchising programme represents an exciting opportunity for Krystal and both new and existing franchisees.

“We are inviting proven multi-unit operators to join us in our mission to expand Krystal’s footprint and bring our beloved brand and offerings to even more communities across the US.”

With its new initiative, the brand aims to increase its store footprint from 300 to 500 restaurants over the next three to four years.

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As part of the refranchising programme, the company aims to foster partnerships with multi-unit operators who intend to extend their influence across the nation.

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Using the experience and expertise of the operators, Krystal seeks to rapidly advance the development of its brand, reaching new heights of success.

The restaurant brand’s refranchising programme aligns with the growth strategy of its parent company, SPB Hospitality.

In April this year, SPB Hospitality added Krystal Restaurants to its portfolio of hospitality brands.

The merger added Krystal’s nearly 300 QSR locations to SPB’s portfolio and the company now supports a workforce of nearly 18,500.

SPB added that each brand in its portfolio will continue to operate independently.