The very first customer in line at Marrybrown Burwood One, Melbourne, Australia. Credit: Marrybrown/PR Newswire Asia.

Malaysia’s halal quick service restaurant (QSR) brand Marrybrown has forayed into the Australian market by opening its first restaurant in Melbourne.

Located in Burwood, the new restaurant will offer customers its famous crispy chicken and other menu items such as burgers, rice dishes and desserts.

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Marrybrown CEO Dato’ Joshua said: “We’d decided to open our first outlet at Burwood Shopping Centre because of the high concentration of students living around this area. We want them to have delicious meals at their convenience and at an affordable price.

“We are thrilled to bring Marrybrown’s unique flavours and hospitality to the Australian market with the opening of our first outlet.

“We are committed to providing our customers with a high-quality dining experience and we look forward to welcoming them to our new location in Melbourne.”

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The launch is part of the brand’s plan to expand its global footprint and offer its cuisine to new markets around the world. Marrybrown currently operates more than 500 restaurants across 16 countries.

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By the end of 2023, the brand plans to open two more locations in Melbourne CBD. One will be on Swanston Street, the other in the Crown Casino.

Dato’ Joshua added: “We chose these two well-known locations because of the high density of tourists and locals in the area, as well as realising a lack of Halal eateries in the city centre.

“We hope to build on our success here in Melbourne so that we can branch out to other parts of Australia like Sydney and Perth in the future.

“This is a monumental achievement for Marrybrown and we have to thank our long-supportive fans for making it happen here in Australia.”