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May 1, 2019updated 23 Dec 2019 10:01am

McDonald’s investment in digital innovation boosts Q1 results for the UK

Foodservice retailer McDonald's has reported a 5.4% increase in global comparable sales for the first quarter of 2019, reflecting continued broad-based momentum across each of its global segments.

By Rosie Lintott and Nancy Victor

Fast food restaurant McDonald’s has reported a strong start to 2019 after investing in digital innovation.

The company saw a 5.4% increase in global comparable sales for the first quarter of 2019, reflecting continued broad-based momentum across each of its global segments.

McDonald’s saw coffee sales up by 8% year-on-year with the fast food chain launching its new Iced Latte to the McCafe menu tomorrow. With the MyMcDonald’s App and McDelivery accounting for almost one in ten of sales in the first quarter.

McDonald’s UK and Ireland CEO Paul Pomroy said: “We enjoyed a very strong start to the year in the UK with good first quarter sales and guest count growth.

“March broke all records, driven by a combination of our new Veggie Wrap and the Big Mac with Bacon, showing the value of offering customers choice. We know it is tough on the high street, but we are clear that alongside our franchisees, we need to maintain investment to succeed.”

“Customers tell us they want choice, value, convenience, so this continues to be our focus going forward.”

The company said the first quarter comparable sales increase of 4.5% in the US reflects successful promotions, including the Bacon Event, the 2 for $5 Mix and Match deal, and Donut Sticks, as well as a net positive impact from its Experience of the Future deployment.

Net income dropped 3% to $1.32bn in Q1, compared to $1.37bn in the previous year.

The company reported an operating income of $2.09bn for Q1, a decrease of 2%, compared to $2.14bn for the same period last year.

In March 2017, McDonald’s introduced velocity growth plan to redefine customer convenience via delivery; enhance digital capabilities and the use of technology; speed up deployment of Experience of the Future restaurants in the US.

McDonald’s president and CEO Steve Easterbrook said: “Two years into the Velocity Growth Plan, our sustained performance gives us confidence that our strategy is working, as more customers are experiencing a better McDonald’s every day.”

Enhanced by Rosie Lintott

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