McDonald’s Australia has announced the launch of its first vegetarian burger, McVeggie, throughout the country.

The burger features a vegetable patty consisting of potatoes, peas, corn, carrots and onion, as well as cheese, lettuce, mayonnaise and pickles inside a sesame seed bun.

In 2016, the company had launched a vegetarian burger in Australia but it could not continue due to low demand.

In April last year, McDonald’s Australia trialled the McVeggie Burger in South Australia in response to customer demand.

However, as the McVeggie burger patty is cooked in the same oil with the chicken patty, which does not make it fully vegetarian.

McDonald’s chief marketing officer Jenni Dill said: “We know there’s an appetite for alternatives to traditional meat proteins and Australians are looking for more plant-based options in their diet.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“As a business constantly focused on responding to what Australians want, we’re excited to now be serving up the McVeggie Burger to our customers across the country.”

Last week, McDonald’s announced its plans to expand trials of a plant-based burger made by Beyond Meat in more outlets across Canada.

Last month, McDonald’s planned to launch its first fully vegan meal, Veggie Dippers, in the UK on 2 January 2020.

Additionally, McDonald’s Japan has launched a new dessert, called Otona no Cream Pie.

In Japanese, Otona is used to describe desserts that are not as sweet as regular brands.

The confection is available in two flavours, Belgian Chocola and Sweet Fromage, and will be sold for a limited time from 15 January.