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May 27, 2022

McDonald’s restaurants to resume operations in Russia under new brand

Restaurant near the Pushkinskaya subway station in Moscow will be the first to open.

Understand the impact of the Ukraine conflict from a cross-sector perspective with the GlobalData Executive Briefing: Ukraine Conflict

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McDonald’s Russia restaurants will resume operations under a different brand name from 12 June, a move that comes after the American brand agreed to sell its Russian business to a local licensee.      

“We can confirm we seek after opening on June 12 for our guests. The exact schedule of sites’ opening will be known later. We will present the updated brand separately in the near future,” a press service spokesperson told Russian news agency TASS.

The outlet near the Pushkinskaya subway station in Moscow will be the first to open, the report said.

The American fast-food giant temporarily closed its 850 outlets in Russia in March this year after Russia invaded Ukraine.

Recently, the company decided to exit the Russian market for good citing the ‘humanitarian crisis’ caused by the Ukraine war.

McDonald’s agreed to sell its Russian business to Alexander Govor, a local licensee, who has been associated with the brand since 2015.

The operator of 25 restaurants in Siberia, Govor has also agreed to retain the fast-food company’s staff on equivalent terms for at least two years. 

Furthermore, he also agreed to fund current liabilities to suppliers, landlords and utilities, as well as pay salaries to the company’s corporate workforce until the deal’s closing.

According to TASS report, apart from rebranding, all staff will be offered seats “on comparable terms” for minimum of two years.

McDonald’s general director in Russia Oleg Paroev had said that the old logo will be removed. The corporate yellow letter “M” will be dropped from the Russian brand.

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