South Korea-based café and bakery chain Paris Baguette is set to bolster its presence in the US by opening a new location in Franklin, Tennessee.

The bakery chain signed the agreement with Jim Osborn to its first venue in the Tennessee region.

Osborn said: “When looking for the right franchise opportunity, Paris Baguette was the ideal fit because of its amazing product line, store design and proven response from communities throughout the US.”

Paris Baguette is known for its freshly prepared baked goods, including breads, cakes and pastries.

This year, the brand has set a target to sign 160 franchise agreements and open 64 new cafés.

By the end of this decade, the brand aims to open 1,000 new locations in the US market.

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By GlobalData

Paris Baguette chief development officer Eric Lavinder said: “We are thrilled to announce additional expansion within Tennessee. There’s a tremendous amount of opportunity in the bakery café space.

“No other bakery café franchisors are doing what Paris Baguette is on the same scale. Our ability to stay true to our bakery café roots while embracing aggressive expansion has garnered attention and that only serves to drive us forward.

“We want someone who is going to take the time to put the right staff members in place in their store and ensure everyone understands the most important person is the guest.”

Lavinder added that the brand would continue its development in New Jersey and New York and expand in some additional states in New England, including Connecticut and Massachusetts.