Restaurant and hospitality tech start-up Bbot has closed a $4m seed extension funding round led by Rally Ventures.
This latest round, which was also joined by the company’s existing investor Craft Ventures, brings its total funding to $7.3m.
A supplier of ordering and payment process solutions, Bbot said it will use the new capital to accelerate its growth by hiring new talent, enhancing its product development, and strengthening its focus on offering services for hospitality customers.
The company aims to deliver a new feature this year to enable guests and servers to both add to and place orders on a joint tab.
In addition, Bbot intends to launch its own API to offer its hospitality tech partners the ability to build on the company infrastructure.
Bbot CEO Steven Simoni said: “We are proud to partner with restaurants, bars and hotels to provide technology solutions that help them make their operations more efficient, convenient and safer for guests, as we navigate the Covid-19 pandemic and prepare for what’s next.
“Making our robust and configurable platform available to other industry partners through our own API was a natural next step and opportunity to deepen our exposure within the industry. With this additional funding in place, we will be able to continue to grow Bbot’s reach and deliver a more seamless experience to all of our hospitality customers.”
Established in 2017, Bbot enables restaurants, bars, hotels, food halls and other hospitality entities to create digital menus and facilitate guest-controlled ordering and payment.
Its services allow guests to access menus and pay through smartphones by using QR or location codes right from their restaurant tables.
Rally Ventures managing director Justin Kaufenberg said: “Bbot has a truly impressive infrastructure and has out-built other, more seasoned tech companies in their category by a long shot, with a fraction of the resources.
“In the wake of Covid-19, the hospitality industry has a bigger need than ever for seamless technology solutions that can help them streamline operations and increase their margins. Bbot is well-positioned and proven to help them achieve both.”
Craft Ventures general partner Jeff Fluhr added: “Our continued investment in Bbot reflects our confidence in the company’s ability to expand their footprint, develop exciting technology, and serve as a valuable partner to the hospitality industry as they navigate a new normal.”
Earlier this month, restaurant technology provider Perfect Company raised $6m through its Series A funding round to expand its offerings for the foodservice industry.