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January 29, 2019

Sonic Drive-In expands menu with two new desserts

Sonic Drive-In has expanded its menu with the launch of Oreo A La Mode and Cinnabon Cinnasnacks A La Mode.

Sonic Drive-In has expanded its menu with the launch of Oreo A La Mode and Cinnabon Cinnasnacks A La Mode.

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Oreo A La Mode comprises battered and fried Oreo biscuits, while the Cinnabon Cinnasnacks A La Mode is a flakey pastry with a cinnamon-flavoured centre. Both items are served with Sonic’s Real Ice Cream.

“We took what many traditionally do with a pie or brownie fresh from the oven to create an entirely new experience.”

Sonic product innovation and development vice-president Scott Uehlein said: “Balancing the richness of your favourite warm dessert with the refreshing creaminess of ice cream has become common practice for a reason.

“With the new Oreo and Cinnasnacks A La Mode, we took what many traditionally do with a pie or brownie fresh from the oven to create an entirely new experience.”

Available for a limited time, the quick-service restaurant (QSR) chain is offering both the items for $2.99.

Last November, the company added Fritos Chili Cheese options to its menu, including Fritos Chili Pie, Fritos Chili Cheese Jr. Wrap and Fritos Chili Cheese Jr. Burger. It also introduced the Quarter Pound Double Stack Cheeseburger.

Sonic currently operates more than 3,600 drive-ins serving approximately three million customers every day.

Free Report
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How are consumer tech and delivery trends impacting the Foodservice sector?

Consumers are now accessing foodservice propositions via mobile and online technology at significant levels. This shift comes as a result of permanent lifestyles changes, accelerated by the COVID-19 pandemic. Such changes hold important implications for foodservice operators and brands. GlobalData’s free report on Consumer Tech and Delivery Trends in Foodservice decodes this new landscape and provides actionable insights for operations, delivery, and marketing – offering customer engagement solutions in the foodservice value chain. Download this free report for:
  • Data and insights into current consumer behavior
  • Market outlook for online delivery in foodservice
  • Case studies of brands who are already successfully leveraging these new tech and delivery trends
Understand the consumer and stay on top – download our report now.
by GlobalData
Enter your details here to receive your free Report.

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