Papa John’s International has partnered with software company Splunk to expand its use of the latters digital platform, Splunk Cloud Platform.

This digital offering is designed to help clients search, analyse, visualise and act on data with a secure and cost-effective Cloud data platform service.

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With locations in 50 countries, Papa John’s will use the platform to improve visibility as well as the performance of its stores in North America, which number more than 3,000.

The pizza chain expects the collaboration with Splunk to enable real-time insights that will meet rising customer demand, empower vital field activities and secure transaction processing.

It will use the Splunk Cloud Platform to examine operational data and measure performance metrics, such as merchandising and payment effectiveness, conversion barriers, order fulfilment speed, and offer accuracy.

Splunk president and chief growth officer Teresa Carlson said: “In today’s constantly changing world, data is no longer just part of the business – it is the business.

“Innovative organisations like Papa Johns are laser-focused on meeting and exceeding customer expectations through embracing the Cloud and leveraging insights from their data to drive their strategy forward.

“We are proud to support Papa Johns as they accelerate and optimise their mission-critical digital capabilities to the benefit of both their hungry customers and the global restaurant industry.”

The Splunk Cloud Platform is said to allow clients to search any kind of indexed data in real-time in order to detect and prevent issues before they happen.

Last month, Papa John’s and FountainVest Partners formed a collaboration aimed at launching more than 1,350 new franchised stores across South China by 2040.