Software and payment company SpotOn has unveiled SpotOn Marketing Assist, a new tool aimed at transforming the restaurant marketing landscape.

The AI (artificial intelligence)-enabled marketing tool will allow restaurants to improve guest visits and increase sales without the significant time and money investment usually needed for marketing campaigns.

SpotOn Marketing Assist is designed to assist operators in achieving marketing goals including boosting online orders, in-person visits, phone calls and reservations.

The software integrates with the SpotOn Restaurant POS system, allowing for the automatic generation of email lists from the restaurant’s SpotOn Order and SpotOn Reserve customer databases.

SpotOn Marketing Assist campaigns are both time-efficient and cost-effective.

By automating what has traditionally been a manual marketing process, the tool allows operators to reallocate their resources more effectively.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

SpotOn Marketing Assist will also offer insights into campaign performance and customer behaviour.

 It will provide operators with data to make informed decisions and tailor their marketing strategies for maximum impact.

SpotOn chief product officer Bryan Solar stated: “SpotOn Marketing Assist is democratising AI and automation technology for the independent restaurants who need it the most.

“Beyond empowering operators to set up automated campaigns, SpotOn is helping to drive repeat business while providing operators with the data-driven insights they need to keep the momentum going and drive revenue all year long.”

In October 2023, SpotOn agreed to divest its sports and entertainment business to Shift4 and focus on the growth of its restaurant business for an undisclosed sum.

SpotOn noted that the sale would enable the company to streamline its business and focus on the restaurant industry.

SpotOn Restaurant is the most widely used platform in the market, giving restaurant operators everything needed to drive profit.