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December 17, 2018

Starbucks opens second US Reserve Roastery in New York

Starbucks has launched its second roastery in the US.

Starbucks has launched its second roastery in the US.

This move follows the opening of a roastery in Shanghai, China, and its first Italian reserve roastery in Piazza Cordusio, Milan.

Located on 9th Avenue in New York, the new US facility will roast small-lot reserve and single-origin coffees, as well as Starbucks Reserve blends. Available coffees include pour-over, pressed, siphoned and cold-brew beverages, as well as Chemex, espresso and Clover options.

Customers can also choose from cappuccino, latte, cortado and speciality drinks such as whiskey barrel-aged cold brew, sparkling citrus espresso, nitro hopped apricot cold brew and cardamom latte.

The roastery will employ roasters, baristas and mixologists to staff its two coffee bars.

“With premium coffees, teas, mixology and the iconic Milanese Princi Bakery, it serves as a Starbucks brand amplifier.”

Starbucks’ CEO Kevin Johnson said: “We designed the roastery as the pinnacle experience around all-things-coffee, and there is nothing else like it in the world.

“With premium coffees, teas, mixology and the iconic Milanese Princi Bakery, it serves as a Starbucks brand amplifier and a platform for future innovation.

“Beverages such as Draft Nitro, Cold Foam and the recent launch of Juniper Latte all began at a roastery and have since been introduced to Starbucks locations around the world. It is the ultimate Starbucks Experience and an unforgettable way to connect with our customers.”

The coffeehouse chain has also debuted the Arriviamo craft cocktail bar to offer cocktails and spiritfrees created by mixologist Julia Momose using coffee and tea.

The speciality drinks menu at the bar features Nocino Notte and Triomphe along with a selection of beer, wine and classic cocktails.

Starbucks has also introduced the Princi bakery in the new roastery, which offers items such as bread, pizza, cornetti, focaccias and desserts made by Italian baker Rocco Princi.

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