Calling on British pubs, bars and customers nationwide, AB InBev wants to encourage as many people as possible “to take action and join its mission to end the global water crisis” – affecting one in 10 people in the developing world who lack access to safe water.

From 4 February – 4 March, for every pint of Stella purchased in the 2,000+ participating on-trade venues, Stella and will donate one month of clean water to someone in the developing world.

Table talkers, coasters, posters, video assets and social media support are all being offered to pubs, bars and restaurants across the UK, in Stella’s bid to help its customer venues to “raise awareness of the cause and, in turn, boost sales.”

Rory McLellan, Stella on-trade sales director, said: “With the support of our customers and consumers, so far we have donated more than $8 million (£5.7m) to, helping to change the lives of more than one million people.

“We share a strong belief that a problem of this magnitude can only be solved with the help of customers and consumers coming together to work collaboratively – this is why we’ve created an on-trade package that not only raises awareness of the cause, but also supports our customers from a business and reputational perspective.

“We look forward to working together with our on-trade partners to make a change.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.