US-based sandwich giant Subway has reported a 9.8% jump in its global same-store sales in the first half of 2023 compared with the year-ago period.

During this period, the restaurant brand’s global digital sales also grew by 11.1%.

Subway attributed the positive sales momentum to its menu innovation, restaurant upgrades and overall guest experience improvements.

In North America, same-store sales rose by 9.3% versus the first half of 2022.

The restaurant brand noted that the top 75% of the locations reported a growth of 14.5% while the sales at the top 50% of the locations increased by 19.8%.

The sandwich giant also revealed its digital sales in North America soared by 17.8%.

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In the second quarter of 2023, Subway achieved the highest average unit volume (AUV) in North America for three consecutive months.

The company said it achieved positive sales for the 10th consecutive quarter by implementing its multi-year transformation strategy.

Subway CEO John Chidsey said: “Over the past two years, we’ve made consistent progress across all areas of our business, driving impressive sales results and positive changes for our franchisees and guests.

“The strong sales momentum from the first half of 2023 is setting the tone for another exceptional year for Subway and our franchisees.”