Taco Bell has announced that it is focusing on its growth trajectory and is on track to operate 10,000 restaurants in the US in the coming years.
As part of the growth strategy, the restaurant brand will unveil new concepts, introduce innovative solutions and create more digitally-enabled restaurants.
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The fast food chain noted that it plans to leverage an array of asset types, including Cantinas, which offers localised urban experiences, to a new iteration of Go Mobile, which will lead the industry in digital-forward restaurants.
In March this year, Taco Bell opened its Go Mobile restaurant model in El Paso, Texas.
Taco Bell created the concept to address the drive-through bottlenecks by removing the indoor dining area and adding a dedicated parking area for mobile and delivery orders with an outdoor pick-up window and grab-and-go shelves.
To support the expansion of its digital footprint, the brand unveiled its new digital-forward and newest small box design restaurant model.
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By GlobalDataThis model is said to be the latest iteration of the Go Mobile concept, boasting more digital touchpoints than any other Taco Bell restaurant.
The restaurant brand is also working alongside its franchisees to expand its portfolio of restaurants.
Taco Bell and its franchisee partners will also focus on expanding team members’ scholarships and mentorship programmes to help them pursue their dreams.
Taco Bell North America managing director Scott Mezvinsky said: “Taco Bell is growing for good. Each time a new restaurant opens, we treat it as an opportunity to do better for fans, team members and our franchise partners.
“Our secret sauce is our constant innovation paired with our incredible franchisee partnerships, which unlocks our profitable growth and further expansion.
“From creating new jobs and strengthening our communities to evolving the brand experience our fans have come to love, we’re consistently looking to build for a better future.”
