Taco Bell launches own-brand tortilla chips for US grocery stores

23rd March 2018 (Last Updated March 23rd, 2018 12:53)

Mexican-inspired US chain Taco Bell is introducing its own tortilla chips and dips to grocery and convenience stores.

Taco Bell launches own-brand tortilla chips for US grocery stores
Taco Bell introduces its own tortilla chips to grocery stores. Credit: Taco Bell.

Mexican-inspired US chain Taco Bell is introducing its own tortilla chips and dips to grocery and convenience stores.

Launching in May this year, the chips will be available in Fire and Mild sauce packet flavours, as well as Classic, with designs and ‘saucy wisdoms’ on the chips’ packaging.

The Classic tortilla chips are salted and crispy and the Mild flavour packets are seasoned with Taco Bell’s own Mild sauce, which includes three chilli peppers and cumin. The Fire tortilla chips reflect the ‘fiery flavour’ of Taco Bell’s Fire Sauce, with hints of jalapeno, chilli peppers and paprika.

Taco Bell Corp chief brand officer Marisa Thalberg said: “This launch of our first line of sauce packet-inspired chips gives our fans a new way to access a taste of Taco Bell. Our sauce packets are one of the brand’s most unique aspects and were the natural choice for both the flavours and packaging of our tortilla chips.”

The retail tortilla chips will be sold in 1 ounce, 3.5 ounce and 30 ounce bags. The Fire and Mild flavours will also be available in 11 ounce bags, while the Classic chips will also be sold in 13 ounce bags.

The final costs of the tortilla chips will be set by grocery and retail outlets.