The move to enter the dark kitchen space comes after the coffee chain announced the opening of its first restaurant in London in April.
Tim Hortons will open the dark kitchen in Kentish Town, North London, and customers within a two square mile proximity of the location will be able to place orders using various food delivery platforms, such as Deliveroo, Just Eat and UberEats, the online food ordering and delivery platform of Uber, reported Foodservice Equipment Journal.
Orders will be delivered from the location through collaboration with the FoodStars commercial kitchen.
Tim Hortons UK franchise chief commercial officer Kevin Hydes was quoted by Bdaily as saying: “Opening our first site in London was a huge milestone for Tim Hortons, as we entered a brand-new territory, but to our delight, the opening was a huge success and demand in Park Royal is still phenomenal.
“This highlighted the demand for our offering within the CAPITAL, with North London being an area of interest.”
According to Hydes, the dark kitchen delivery format will enable the company to test a new concept, with a focus on fast delivery service.
Hydes added: “Our model has continued to prove its success and we are continuing to grow the Tim Hortons estate, both in London and nationwide with multiple formats. We consider ourselves a real contender within the QSR sector and have ambitions to become the preferred brand of choice, no matter what occasion our guests are seeking to enjoy.”
The opening of the dark kitchen is part of Tim Hortons’ growth plan in the UK, where it currently operates 59 restaurants, reported BigHospitality.
On 29 August, the company plans to open a new drive-through restaurant at Trafford Park, Manchester, which will be its largest in the UK.