Tim Hortons China (Tims China) is ready to further expand its presence in the Chinese market by entering a strategic partnership with Metro China, a joint venture of Wumart and Metro.
Under the terms of the partnership, Tims China will become the exclusive coffee shop brand in Metro stores across the country.
Tims China CEO Yongchen Lu said: “Through this agreement, we can reach millions of new customers to share our welcoming guest experience and extensive high-quality product offerings.
“Over the next few years, we plan to strategically open Tims Go coffee shops in Metro China stores across 60 cities, growing our brand, revenue and margins.”
To mark the beginning of this partnership, Tims China opened seven Tims Go coffee shops across four cities using Tims China’s compact-store model.
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By GlobalDataBy next January, the partners intend to open at least nine Tims Go shops across six Chinese cities, namely Shanghai, Chengdu, Qingdao, Nanjing, Langfang and Dalian.
Additionally, the partnership will benefit Tims China with preferred site selection, delivery services and complimentary marketing initiatives.
With the new openings, Tims China will operate more than 335 stores across the country.
Metro China deputy CEO Chen Zhiyu said: “We are delighted for Tims China to become one of our anchor tenants as we believe the brand will bring convenience and quality coffee products at great value to our members.
“Our partnership will also create a strong link between daily shopping and coffee consumption in our stores that will greatly improve the overall shopping experience for our middle-class customers.”
In March, Tims China secured funds in a financing round that was led by Sequoia Capital China and Tencent Holdings.
