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February 8, 2018

US consumers prefer independent restaurants to chains – study

Yelp has identified a ‘tremendous rise’ in consumer preference for independent restaurants in the US over the last five years.

By Jasmine Lee-Zogbessou

Yelp has identified a ‘tremendous rise’ in consumer preference for independent restaurants in the US over the last five years.

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What are the key consumer trends driving FMCG in 2022?

The consumer landscape has permanently changed since the COVID-19 pandemic began, prompting trends to emerge or accelerate, causing subsequent macro-economic shifts. In order to stay relevant, Consumer Packaged Goods companies must stay abreast of these developments. It is here that GlobalData can offer valuable assistance. Download GlobalData’s Trendsights: Trends to Watch in 2022 report to:
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As a part of the multinational corporation’s latest ‘Local Economic Outlook’ edition, a study ranking the growth of local businesses in 50 metro areas, Yelp analysed restaurant review ratings as an indicator of consumer preference.

The rise of celebrity chef-owners and increased confidence in non-chain establishments due to the ability to source review platforms has assisted the 7% growth.

On average, fast casual chains have seen a decrease in ratings by a third of a star out of five, equivalent to 16%, between 2012 and 2017.

Ratings for casual dining chains were unchanged on average.

Senior principal at food industry research firm Technomic, David Henkes said: “Historically, chain growth has outpaced the broader restaurant industry growth, but in the past three years we have actually seen independents and smaller operators outperform chains.

“It’s clear that consumers are voting with their dollars and are rewarding those restaurants that provide a resonating point of difference in the overall experience.

“Consumers are embracing local in all aspects of their lives, and this includes the restaurants they visit.

“[They] tell us that smaller, independent restaurants are more authentic, offer better and more unique menu items, align more closely to consumer needs, and provide better value than their chain counterparts.”

Henkes added: “The key to success in the restaurant industry today is having a unique and defining point of differentiation. For too many chains, this differentiation has been lost – and is an area that smaller, independent restaurants excel at.”

Free Report
img

What are the key consumer trends driving FMCG in 2022?

The consumer landscape has permanently changed since the COVID-19 pandemic began, prompting trends to emerge or accelerate, causing subsequent macro-economic shifts. In order to stay relevant, Consumer Packaged Goods companies must stay abreast of these developments. It is here that GlobalData can offer valuable assistance. Download GlobalData’s Trendsights: Trends to Watch in 2022 report to:
  • Gain insight into the 12 most important trends across the FMCG value chain
  • See the consumer survey data that underpins these insights
  • Learn what early-movers are already doing in terms of NPD and product marketing
Take a look at this report to give yourself the best standing in this developing market.
by GlobalData
Enter your details here to receive your free Report.

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