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February 23, 2018

US full-service restaurant Dine Brands Global outlines five year growth plan

US-based full-service dining company Dine Brands Global, formerly DineEquity, has announced its five year growth plan, Vision 2022, and operational and financial goals.

US-based full-service dining company Dine Brands Global, formerly DineEquity, has announced its five-year growth plan, Vision 2022, and operational and financial goals.

The announcement is part of its transformation strategy and highlights growth plans of its brands, Applebee’s Neighbourhood Grill & Bar and IHOP concepts.

Dine Brands CEO Stephen P. Joyce said: “Our rebrand to Dine Brands from DineEquity represents the most recent step in our transformation and our return to growth.

“Over the past year, we have made targeted changes at both the corporate and brand levels to continue executing on our new strategic plan.

“We have a strong leadership team in place dedicated to building a high performance, values-based culture, a clear plan to stabilise and grow both brands and a well-defined five-year growth plan.”

According to the company, the rebranding from DineEquity to Dine Brands is part of its revenue channels’ expansion efforts to improve the long-term growth of its brands.

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In order to achieve its goals, the company has planned to strengthen its leadership team, invest in existing brands, develop partnerships with existing and new franchisees for brand expansion and implement technology-enabled applications in its locations.

California-based Dine Brands Global operates 3,700 restaurants in 18 countries through its subsidiaries and more than 380 franchisees.

Founded in 1980, Applebee’s Neighbourhood Grill & Bar is a casual dining restaurant in the US with 1,936 locations globally.

US-based family dining restaurant IHOP was established in 1958 and has 1,786 locations globally.

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