Asian-inspired restaurant chain Wagamama launched in Muscat, Oman yesterday (17 December) – opening a 160-cover venue in the capital’s Al-Qurum complex.
Aimed at locals, expats, workers, young adults and families alike, this is the company’s 12th Middle Eastern restaurant to have opened in the past 13 years, and forms part of its “international expansion strategy.”
Headed by its franchise partner for the Omani market, Bin Mirza International LLC, Wagamama international managing director, Brian Johnston, said: “Our focus on freshly prepared food, unique and authentic Asian flavours and the relaxed atmosphere within the restaurants appeals very strongly to our Middle Eastern guests.
“While adapting somewhat to local needs, we have replicated the minimalist décor, theatrical open kitchen and quality, fresh Japanese and Asian-influenced dishes that have powered our expansion into 23 countries.
Hani Mirza, partner and managing director of Bin Mirza International, added: “Bin Mirza International is dedicated to transforming the food scene locally with international brands that offer unique and high quality food to our customers.
Wagamama embodies our vision as it offers delicious Asian food, freshly cooked to order, in a friendly and vibrant setting.”