American quick service restaurant chain Wendy’s has partnered with US-based software company WorldAPP to implement a custom version of its Form.com.
The fast food chain will use mobile data collection platform Form.com to enhance customer experience evaluations in restaurants by measuring and improving quality, food safety and consistency.
Data gathered using the mobile platform will be analysed by Wendy’s management team to promote system-wide operational excellence and continuous improvement.
Wendy’s customer experience vice-president Frank Leary said: “We’re always looking for new ways to create a better experience for the customer. I believe that starts by providing franchise and company operators with the tools they need to accurately evaluate and coach their restaurant teams to drive operational excellence.
“Not only do we expect this partnership to further streamline internal operations, but we’re also excited to leverage the flexibility and value of the Form.com platform to find new and interesting ways to communicate with Wendy’s restaurant operators and affect change on a restaurant-by-restaurant basis.
“From there, we can dig deeper into the data to find even more ways to delight our customers as a system.”
Implemented using a rapid approach to mobile delivery, the solution offers Wendy’s with up-to-the-minute operational data in a streamlined workflow.
Wendy’s currently operates 6,600 franchise and company-operated restaurants in the US and 30 countries across the world.