Wendy’s announced plans to launch its breakfast menu across the US system next year. Credit: PRNewsfoto/The Wendy’s Company.

American quick service restaurant chain Wendy’s is set to invest approximately $20m as part of its plans to introduce a breakfast menu across the US system next year.

The restaurant chain is at present offering the menu in over 300 restaurants in the country.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Wendy’s offers various options under its breakfast menu including applewood smoked bacon, frosty, breakfast baconator, frosty-ccino, and honey butter chicken biscuit.

Wendy’s president and CEO Todd Penegor said: “Launching breakfast in our US restaurants nationwide provides incredible growth opportunities.

“We are well-positioned to pursue it. We believe we have the right team and structure in place, and we put Wendy’s fan favourites on our breakfast menu to set us apart from the competition.”

In addition, fast-food chain and its franchisees are planning to hire about 20,000 crew members in the US in order to facilitate the nationwide launch.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The company is also planning to update the existing 2020 goals and offer further long-term guidance covering ‘expected financial impact’ due to the inclusion of breakfast daypart.

With the investment to be made in the breakfast menu, the company expects its adjusted EBITDA to decline by 2%, adjusted earnings per share by 3.5% to 6.5%, and cash flows from operations of around $290m to $305m.

Last month, Wendy’s reported total revenues of $435.34m for the second quarter ending 30 June 2019, compared to $411m for the same period last year.

In June this year, Meritage Hospitality Group agreed to develop 40 new Wendy’s quick-service and casual dining restaurants.