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June 12, 2020

Yoshinoya launches loyalty programme and digital ordering

Yoshinoya America, a quick-service restaurant chain known for its artisanal Japanese-inspired rice bowls, has launched its first loyalty programme, called Yoshinoya Rewards, as well as digital ordering for delivery or carryout.

Yoshinoya America, a quick-service restaurant chain known for its artisanal Japanese-inspired rice bowls, has launched its first loyalty programme, called Yoshinoya Rewards, as well as digital ordering for delivery or carryout.

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The digital order for delivery or takeaway has been launched through Yoshinoya App, Yoshinoya website and its delivery platform providers, consisting of DoorDash, Uber Eats and Postmates.

The idea behind launching these services is to focus more on guest convenience, speed of service and safety.

Yoshinoya America chief marketing officer Kim Freer said: “In the current climate, it was particularly pressing to speed up the development of our online ordering platforms and give guests additional ways to order ahead for takeout or have their favourites delivered straight to their doorstep with just a few taps.

“Building on the recent brand refresh, including a new ordering process that allows customisation and the integration of digital menu boards, we are methodically focused on upping Yoshinoya’s digital game in 2020.”

Yoshinoya America’s loyalty rewards programme was created in partnership with Punchh and Olo. The programme provides guests with access to exclusive deals and enables them to earn points on every purchase, which they can redeem for free food.

Using the programme, guests receive five points for every $1 spent. To earn the points, guests are required to download the Yoshinoya App or sign up online.

Yoshinoya America said that its customers can now seamlessly order for delivery through Yoshinoya’s app, website or its delivery partners DoorDash, Postmates and Uber Eats.

Customers can also place their order through the brand’s Instagram page by clicking the ‘Order Food’ button. Guests can select a contactless delivery option and receive their food delivered in tamper-evident packaging.

Freer said: “It is of the utmost importance that we continue to innovate, providing real-time solutions to best serve our guests safely.”

In 2018, Yoshinoya America has added three premium seafood offerings to its menu.

Yoshinoya opened its first restaurant in Tokyo, Japan, in 1899. It is among the oldest quick-service restaurant chains in operation. Yoshinoya has been operating or franchising over 2,000 restaurants in Japan, Mainland China, Singapore, Philippines and the US.

Its menu is based on fresh ingredients served in a variety of rice bowls, including the original Beef Bowl, which was introduced in 1899.

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How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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