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April 9, 2020updated 02 Nov 2021 3:34am

Yum China acquires controlling stake in China’s Huang Ji Huang

Yum China Holdings has completed the acquisition of a controlling interest in Chinese casual dining franchise business Huang Ji Huang group.

Yum China Holdings has completed the acquisition of a controlling interest in Chinese casual dining franchise business Huang Ji Huang group.

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The acquisition closed nearly eight months after Yum China agreed to acquire the casual dining franchise in a bid to strengthen its footprint in the country.

Based in Beijing, Huang Ji Huang was founded in 2004 and now operates approximately 640 restaurants through a franchise model in China and across the world.

Its portfolio includes a simmer pot brand Huang Ji Huang and Chinese fast food concept San Fen Bao.

With the acquisition completed, Yum China plans to form a Chinese Dining Business Unit, comprising three brands, Little Sheep, East Dawning and Huang Ji Huang.

The company also plans to leverage Huang Ji Huang’s product research and development, franchise management and expertise in Chinese dining to drive synergies.

As a licensee of Yum! Brands in mainland China, Yum China Holdings holds exclusive franchise rights of KFC, Pizza Hut and Taco Bell in the country. It also owns COFFii & JOY brand.

The company operates 9,200 restaurants across 1,300 cities.

Last month, Yum! Brands acquired US-based fast-casual restaurant chain The Habit Burger Grill for $375m.

Founded in 1969, The Habit Burger Grill specialises in chargrilled burgers and sandwiches. It had approximately 300 restaurants, including some international locations.

The company now operates as an independent brand as a subsidiary of Yum! Brands.

Free Whitepaper
img

What is the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry?

While wanting to protect the country from being overwhelmed by Omicron, China’s adherence to a Zero-COVID policy is resulting in a significant economic downturn. COVID outbreaks in Shanghai, Beijing and many other Chinese cities will impact 2022’s economic growth as consumers and businesses experience rolling lockdowns, leading to a slowdown in domestic and international supply chains. China’s Zero-COVID policy is having a demonstrable impact on consumer-facing industries. Access GlobalData’s new whitepaper, China in 2022: the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry, to examine the current situation in Shanghai and other cities in China, to better understand the worst-affected industry sectors, foodservice in particular, and to explore potential growth opportunities as China recovers. The white paper covers:
  • Which multinational companies have been affected?
  • What is the effect of lockdowns on foodservice?
  • What is the effect of lockdowns on Chinese ports?
  • Spotlight on Shanghai: what is the situation there?
  • How have Chinese consumers reacted?
  • How might the Chinese government react?
  • What are the potential growth opportunities?
by GlobalData
Enter your details here to receive your free Whitepaper.

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