Indian food delivery company Zomato has relaunched its Legends intercity service, which allows customers to order dishes from different restaurants across select cities.  

The revamped service now requires customers to place an order with a minimum value of Rs5,000 ($59.9), The Economic Times (ET) has reported.  

It permits the combination of dishes from several eateries in a single order. 

Zomato has shifted back to direct deliveries from restaurants, moving away from its earlier model of supplying pre-stocked food items. 

The service is currently available across Indian cities such as Delhi-NCR (National Capital Region) and Bengaluru, with plans for further expansion.

Legends was initially launched in 2022 but underwent a model change to offer pre-stocked items with faster delivery times.  

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

A Zomato executive informed the ET that next-day deliveries were not meeting immediate customer needs. 

In April 2024, Zomato suspended its intercity delivery service due to low consumer interest and legal challenges.  

A case is pending in New Delhi in which a customer contests Zomato’s claim of delivering food from renowned but distant restaurants, alleging that deliveries were in fact made from local warehouses. 

Zomato has also halted its “Xtreme” hyperlocal goods delivery service, which was introduced in October 2023 to transform the intra-city delivery market.  

Despite leveraging Zomato’s extensive delivery network across between 750 and 800 cities, Xtreme did not achieve the anticipated market response and has since been removed from the Google Play Store. 

A Zomato executive, when asked for comment, stated: “It was an experiment.  

“Many restaurants wanted a similar quality of experience for direct deliveries. That was the basis on which Xtreme was rolled out. But it was always an experiment and could have swung either way,”  

The company has yet to make an official statement regarding the discontinuation of Xtreme or the relaunch of Legends.