CAKE POS, a product of Mad Mobile and Sysco's POS [point-of-sale] partner, has announced a strategic partnership with Popmenu, an AI-powered technology for restaurants, to help restaurant operators enhance their digital presence and ease operations.
The collaboration aims to help restaurants provide superior online and in-person guest experiences.
The partnership's first phase, launched in the winter of 2024/25, provides CAKE customers access to Popmenu's interactive menu technology, a Google-optimised website and automated marketing tools.
These features are designed to increase guest engagement and drive higher restaurant traffic.
The second phase, expected later in 2025, will integrate online ordering with payment systems to offer a cohesive digital sales management solution while increasing operational efficiency.
Mad Mobile executive vice-president for restaurants Bill Lodes said: "Restaurant owners are looking for technology that doesn't just work — they want solutions that make their lives easier while helping them grow their business.
"As Sysco's POS partner, we're thrilled to team up with Popmenu to offer an unmatched combination of innovative digital tools and trusted POS technology. Together, we're empowering restaurant owners to stay ahead in an ever-evolving industry."
CAKE's exclusive collaboration with Best Buy allows restaurants to receive nationwide installation support from day one.
Popmenu chief operations officer and co-founder Tony Roy said: "Popmenu's AI tech was built to help restaurants reach more guests across digital channels in a personalised way, save time and drive profitable growth.
"Our partnership with CAKE provides an integrated approach to managing online and in-store operations — making it easy for restaurants to connect with guests and serve them efficiently. We look forward to bringing the benefits of our partnership to even more restaurants."
Mad Mobile is backed by Morgan Stanley Expansion Capital and Bridge Bank. It provides digital and mobile solutions for restaurants and retailers, supporting more than 21,000 locations globally.
CAKE is Mad Mobile’s flagship POS product for restaurants, developed through collaboration with Sysco and industry operators.
In October 2024, Popmenu announced the expansion of its partnership with Square, a provider of payments, software and hardware solutions for restaurants.
