Chipotle Mexican Grill has introduced a new meal concept, Build-Your-Own Chipotle, aimed at serving groups of four to six.

The offering is available exclusively through digital platforms and allows customers to customise their meals with the option for pickup in approximately 15 minutes.

Chipotle president and chief brand officer Chris Brandt stated: “This is an innovation that brings people together around the food they love. As students and families settle into the back-to-school routine, Build-Your-Own Chipotle makes it easier than ever for parents, coaches and hosts to serve food they can feel good about at a great value.

“We want to make it even easier to 'Groupotle' and are offering guests $10 off to try it.”

The Build-Your-Own Chipotle menu features large portions of ingredients, enabling groups to create their own bowls, salads or soft tacos according to personal preferences and dietary requirements.

The meal includes a selection of proteins, rice, beans and premium sides, along with a range of salsas and toppings.

Each order comprises one protein choice from options such as chicken, steak, braised beef barbacoa, carnitas or Sofritas, along with a choice of white or brown rice, black or pinto beans, and a premium side of either guacamole or Queso Blanco.

Customers can also select three salsas or toppings from a list that includes sour cream, various salsas, shredded romaine lettuce and cheese. The meal includes two large bags of chips, eight soft taco tortillas and necessary utensils.

Customers can further enhance their orders by adding two large bags of chips and three large sides as a separate item.

Chipotle is offering a $10 discount on Build-Your-Own Chipotle orders made through its app and the company website.