Restaurant technology company Deliverect has collaborated with guest engagement and loyalty platform Thanx to support restaurants in deploying integrated first-party digital ordering services and loyalty programmes.

Under the arrangement, Deliverect will provide its ordering and delivery management infrastructure while Thanx will offer its loyalty, marketing and digital ordering platform.

The combined offering will bring together menu management, point of sale, delivery, payments, loyalty and marketing in a single first-party ordering stack.

Through this integration, restaurants are expected to be able to link their ordering channels with loyalty initiatives, with the aim of shifting one-time digital purchasers into recurring, engaged guests.

According to the companies, this will in turn help operators increase repeat visits and drive same-store sales growth without additional IT resources or custom development.

Deliverect Americas president Justin Falciola said: “Deliverect is a global leader in order management, so we know how badly restaurants need modern technology that’s simple to implement, cost-effective, and reliable.

“By combining this proven technology and breadth of integrations with Thanx’s compelling user experiences and loyalty tools, we are delivering restaurants a new option for first-party digital ordering that they have been desperately seeking.”

Thanx founder and CEO Zach Goldstein said: “We’re excited to now be able to power our best-in-class apps, ordering experiences, and loyalty programmes atop Deliverect’s reliable infrastructure for order management and payments across the hundreds of point-of-sale systems they support.”

Deliverect specialises in connecting digital ordering channels with in-store operations. The company serves more than 75,000 restaurant locations worldwide.

Last month, bb.q Chicken rolled out Deliverect’s digital ordering and menu management platform across more than 250 US locations.