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Hong Kong regulator seeks views on Keeta’s competition commitments

Under its proposed commitment, Keeta has offered to change contract provisions so that restaurants can work with new entrants.

Umesh Ellichipuram April 29 2026

Hong Kong’s Competition Commission has opened a public consultation on commitments proposed by Meituan-backed food delivery platform Keeta after raising concerns about the company’s contractual practices with restaurants.

The consultation focuses on three commitments that Keeta has put forward to address the regulator’s concerns about the competitive impact of its exclusivity terms and related provisions.

Under its proposed commitment, Keeta has offered to amend contract provisions so that restaurants can work with new entrants and smaller food delivery platforms without losing commercial incentives otherwise tied to exclusive cooperation with Keeta.

The company has also submitted amendments designed to make it easier for restaurants to move from an exclusive arrangement with Keeta to a non-exclusive set-up, allowing them to join additional online delivery services.

Keeta has further offered to remove terms that restrict restaurants from offering lower menu prices to consumers via their own direct channels and on competing online food delivery platforms.

In November 2025, the Competition Commission announced that it had reached a resolution with Keeta.

Under that arrangement, the platform agreed to revise specific terms in its restaurant agreements through a two-stage process.

The first stage involved voluntary amendments by Keeta while the second stage requires a formal commitment to the commission.

Keeta confirmed earlier this month that the voluntary changes under the first stage had already taken effect.

The consultation now underway relates to the second stage.

If the commission accepts the proposed commitments, they will become legally binding.

Keeta entered Hong Kong’s food delivery market in 2023. It is now one of only two major platforms still operating in the city, following Deliveroo’s departure in April 2025, according to a South China Morning Post report.

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