Skip to site menu Skip to page content

Daily Newsletter

07 May 2024

Daily Newsletter

Krispy Kreme launches Minis for Mom collection in US

The new range of mini doughnuts has been launched as part of 2024's Mothers' Day celebrations.

Umesh Ellichipuram May 07 2024

Krispy Kreme has unveiled its Minis for Mom collection, a new range of mini doughnuts to celebrate Mother's Day 2024.

The collection features three all-new sweet mini doughnuts: the Mini Strawberry Iced Heart Doughnut, the Mini Iced Rose Doughnut and the Mini Chocolate Cookie Crumble Doughnut made with OREO.

The Mini Strawberry Iced Heart Doughnut is a mini original glazed doughnut hand-dipped in strawberry icing and topped with a white sprinkled heart.

The Mini Iced Rose Doughnut is also a mini original glazed doughnut, but hand-dipped in teal icing and topped with a buttercream rose.

The Mini Chocolate Cookie Crumble Doughnut is a Mini Original Glazed doughnut hand-dipped in chocolate icing, topped with crushed OREO cookies and decorated with daisy sprinkles and chocolate buttercream.

The 16-count box also includes four Mini Original Glazed doughnuts.

The collection is being rolled out across participating locations across the US and will be available for a limited time.

The Minis for Moms Collection is available for purchase in-shop as well as for pickup or delivery through Krispy Kreme’s app and website.

Customers also have the option to buy all three flavours in a mini 8-pack which is being delivered to select retailers.

Krispy Kreme global chief brand officer Dave Skena said: “You love your mom, and your mom would love to spend time with you. Our Minis for Mom Collection is a sweet way to create mini moments with your mom this Mother's Day.”

Earlier this month, Krispy Kreme partnered with restaurant group ISH Kreme to launch its doughnuts in the German market.

The partnership will see the opening of Krispy Kreme shops across Germany, beginning with the capital city, Berlin.

Uncover your next opportunity with expert reports

Steer your business strategy with key data and insights from our latest market research reports and company profiles. Not ready to buy? Start small by downloading a sample report first.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close