US-based restaurant technology platform Lunchbox has partnered with OPA! to launch a different model for marketplace ordering.

Through the collaboration, restaurants using Lunchbox can now be listed on OPA!’s commission-free marketplace.

Customers can order directly from participating brands, earn and redeem loyalty points, and experience the same branding they would see on a restaurant’s own app or website, Lunchbox said in a statement.

Orders placed on OPA! are fed directly into Lunchbox’s API instead of going through traditional third-party delivery systems.

This setup is intended to help operators sidestep higher menu prices and what the companies describe as excessive marketplace fees.

All guest and order data, including purchase patterns and loyalty activity, is passed back to the restaurant.

Loyalty points earned via OPA! are immediately reflected in each brand’s existing rewards scheme.

Island Fin Poké is the first Lunchbox-powered brand to go live on the OPA! marketplace.

The move gives its customers a direct ordering route that offers rewards and aims to avoid hidden fees, while helping the brand protect margins and maintain control over its digital channels.

OPA!'s chief product officer Charran Harrichand said: "Most restaurants already have the tech - OPA! simply connects it. "Together with Lunchbox, we're helping restaurants grow through first-party marketplaces instead of third-party delivery apps."