McDonald's Canada has announced the appointment of Annemarie Swijtink as its new president and CEO, effective from 1 September 2025.
Swijtink, managing director of McDonald's Netherlands since June 2022, will take over from Michèle Boudria upon her retirement after a 40-year tenure with the brand.
Annemarie Swijtink's career with McDonald's began as a crew member and has seen her take on positions in marketing, impact, digital customer engagement and data analytics.
She stated: "I am incredibly honoured to take on the role of president and CEO of McDonald's Canada. My journey with McDonald's began as a 15-year-old crew member in Deventer, and it has been a privilege to grow with this iconic brand over the years.
"Moving from the Netherlands to Canada is an exciting new chapter for me and my family, and I am eager to become a part of the vibrant Canadian community. I look forward to meeting the talented team here and working together to continue building the bright future of McDonald's in Canada."
McDonald's Canada, which introduced its first restaurant in Richmond, British Columbia, in 1967, now serves two million customers daily and employs almost 100,000 people.
In June 2025, AsiaPay partnered with McDonald's to launch an integrated online payment solution in Taiwan.
In the same month, Arcos Dorados, the largest independent McDonald’s franchise in Latin America, announced a leadership transition with the appointment of Luis Raganato as its new CEO.
In March 2025, McDonald’s announced Jill McDonald as the brand’s first chief restaurant experience officer as part of a reshuffle in its executive team.
