Aspect Hospitality has announced plans to expand its pan-Asian quick service restaurant (QSR) chain, Nom Nom Express, to 500 outlets by July 2026.
Nom Nom Express is a delivery-only kitchen under the umbrella of Aspect Hospitality and Aspect Global.
The brand's planned expansion strategy includes more than 50 outlets in the city of Mumbai, offering authentic Pan-Asian flavours directly to consumers' homes.
Its menu includes dumplings, wok-tossed stir-fries, sushi rolls and ramen bowls, all made using quality ingredients and adhering to traditional recipes.
Aspect Hospitality managing director Hitesh Keswani told Press Trust of India (PTI): "Opening another 25 stores by 31 July 2025 will take the total number of outlets to 50.
“In five years, the company aims to be a pan-India powerhouse in the F&B [food and beverage] space - with over 1,000 Nom Nom Express outlets, over 50 premium restaurant formats and at least two international cities in our portfolio.”
According to ETHospitalityWorld.com, the move is set to significantly increase the brand's footprint, which currently operates across the Indian cities of Pune, Mumbai and Hyderabad.
Aspect Hospitality has also initiated a marketing campaign in Mumbai to promote the expansion.
Asked about financial commitment for the expansion, Keswani stated: “We are committing substantial investment to our expansion, confident in both our brand and the dynamic Indian QSR market.
“With the sector poised to reach over $27bn by 2025, fuelled by evolving consumer lifestyles and digital adoption, our strategic resource allocation will establish new outlets, upgrade infrastructure and refine operations.”
The diverse offerings at Nom Nom Express draw inspiration from the Asian cuisines of China, India, Japan, Malaysia, Myanmar, Thailand and Vietnam.
