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Point B launches innovation centre in US for restaurant operators

The facility provides an understanding of how platforms enhance operations and customer experiences.

gullapalli June 20 2025

Management consultancy Point B has opened its Restaurant Technology Innovation Center in Chicago, Illinois, to assist operators by providing a practical resource.

The fully integrated technology ecosystem of the facility provides restaurant operators with an understanding of how platforms can enhance operations and customer experiences.

It features commerce platforms, kitchen displays, back-office systems, kiosks, tipping systems, loyalty programmes, digital menu and order confirmation boards, and AI.

The centre utilises the latest technologies in a live environment for different restaurant concepts such as quick service, table service and fast casual.

It also provides customised workshops tailored to address operational and technology challenges faced by restaurant brands.

Point B's comprehensive restaurant tech stack offering through the centre is designed to support multi-unit restaurants in their quest to transform their technology infrastructure.

Intended outcomes include boosting average unit volumes, scaling for growth, simplifying operations, serving more guests, gaining data insights and improving service speed.

Point B CEO David Hanfland stated: “Multi-unit restaurant operators have an overwhelming number of options to evaluate before investing in new technology.

“To make these decisions easier, Point B’s Restaurant Technology Innovation Center provides a centralised hub showcasing the leading technology solutions so they can try them before implementation.”

It is a hub for practical application, where restaurants can redefine their operations and achieve sustainable growth.

Point B restaurant industry senior client partner Rich Faltot stated: “This is more than just a lab — it’s a strategic ecosystem designed to help restaurants innovate with confidence.

“By simulating real-world scenarios using enterprise-grade technology, we’re giving brands the clarity and tools they need to drive performance, avoid missteps and lead the industry forward.”

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